User Acquisition Specialist

User Acquisition Specialist

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Ruby Seven Studios, a social and mobile gaming studio, is looking for a User Acquisition Specialist who is passionate about all things GROWTH using innovative strategies and executions. Here’s your opportunity to get involved with an innovative gaming company building free-to-play casino games (mobile and web) for some of the largest casinos in the world. Reporting to the Analytics team, you will be helping to drive growth of an expanding portfolio of games on mobile and desktop with across a product line of 12 titles and growing.

WHAT YOU’LL BE DOING

• You will learn industry-leading UA strategies and techniques from two UA specialists with over 20 years of experience at world renowned mobile gaming studios.
• Set up new campaigns and optimize existing campaigns on Meta, Google Adwords, and Apple Search Ads.
• Build, track, and optimize UA campaigns with guidance from the US Acquisition team.
• Upload new creative to the content library.
• Create reporting for communication to partners.
• Evaluate and take action on campaigns based on ROI, ROAS, and pLTV.
• Work with the design team to develop creative assets regularly for advertising campaigns.
• Collaborate with the India engineering team to ensure proper attribution and report generation.
• Direct and participate in analytics and tracking implementation tasks.

SKILLS YOU’LL NEED

• Entrepreneurial mindset with willingness and ability to “own it.”
• You want to be “THE BEST UA Specialist” in the industry.
• Minimum 2 years of relevant experience (user acquisition experience in mobile games strongly preferred).
• Experience working in the social/mobile freemium game industry.
• Excellent data analysis skills and experience working in a metrics-driven role.
• Practical working knowledge of tracking technologies, methods, and UA KPIs.
• Highly organized and attention to detail.
• Strong math skills.
• Self-starter with a problem-solving attitude, with or without direction.
• Passion for staying up to date with UA techniques, strategy, audience building, and targeting.
• Bachelor’s/Master’s degree in math, marketing, or finance.

Please send your CV to careersindia@rubyseven.com