RUBY SEVEN STUDIOS ANNOUNCES NEW PARTNERSHIP WITH LEADING CONTENT PROVIDER, AGS
FEBRUARY 17, 2022 – Reno, NV – Ruby Seven Studios announced a new partnership today with AGS, a leading Las Vegas, Nevada based gaming content provider. AGS is a premier provider of Class II and Class III Electronic Gaming Machines (“EGM’s”) to major gaming operators globally. This partnership will expand Ruby Seven’s vast content library of games to include several of AGS’s most popular titles across Ruby Seven’s suite of social casino applications. AGS will provide Ruby Seven with a variety of player-favorite titles including Rakin Bacon, Golden Wins, and many more. Download and play today via the Apple AppStore or Google Play Store. ABOUT RUBY SEVEN STUDIOS: Ruby Seven Studios is an award-winning social casino gaming company based in Reno, Nevada and Kochi, India. Our mission is to bridge the gap between land-based casinos, online casinos and social casino gaming apps through strategic partnerships, which now include Pechanga Resort & Casino, Delaware North Gaming, Mystic Lake Casino Hotel and Fantasy Springs Resort Casino, as well as gaming content partners Konami, AGS, Everi, Aruze, Incredible Technologies and more. With more than 125 employees worldwide, Ruby Seven Studios has created more than 20 titles for the Apple, GooglePlay, Amazon Kindle, Facebook and web platforms including Best Bet Casino, Mystic Slots, Fantasy Springs Slots and Lucky North Casino. To learn more about Ruby Seven Studios, please visit rubyseven.com. ABOUT AGS: AGS is a global company focused on creating a diverse mix of entertaining gaming experiences for every kind of player. Our roots are firmly planted in the Class II tribal gaming market, but our customer-centric culture and remarkable growth have helped us branch out to become one of the world’s most comprehensive commercial gaming suppliers. Powered by high-performing Class II and Class III slot products, an expansive table products portfolio, highly rated social casino solutions for players and operators, and an iGaming platform and large library of proprietary and third-party online games, AGS offers an unmatched value proposition for its casino partners.
LOYALTY PROGRAMS AND ALTERNATIVE GUEST ENGAGEMENT STRATEGIES IN THE SOCIAL CASINO INDUSTRY
Loyalty Programs Have Proven to Be Effective Marketing Strategies The closure of casinos during the pandemic caused these businesses to lose untold profits. Some went out of business. During that same time, however, the die-hard gamblers never lost the thrill of hearing the ding, ding, dings of the bright, shiny slot machines. Through the many social casino gaming apps, they continued to gamble, but in a different way. With social casino games, players could gamble on their personal electronic devices for free. On the other hand, land-based casinos were destined to continue losing money without in-house customers. Gaming Professionals Save the Day Social gaming professionals, however, came to the rescue. They found the B2B social casino solution to reel in customers to the casinos. These professionals employed a tried-and-true marketing strategy to get people from their couches and into the brick-and-mortar casinos. And, what is this highly lucrative way that proved to be a marketing bonanza? Rewards, of course! Doling out prizes on social gaming sites was the answer for lagging sales in a pandemic-era economy. By offering prizes which had to be redeemed in person at a physical casino, patrons responded to the call. One casino involved in a popular reward program saw a 10% volume increase of patrons within the initial trial period of 90 days. It also showed a 100 increase in foot traffic among those who were cashing in their rewards. In all the ways that the success of their loyalty program was measured, the numbers showed a dramatic increase. It also proved that loyalty programs are effective, profitable marketing strategies that convert online social casino gamers into live casino customers. There would be no looking back. The key to loyalty-program marketing success unlocked a spigot that social gaming professionals will continue to tap. This platform is designed to keep gamblers playing their favorite games. When done, they will be directed to drive to their favorite casinos and cash in those rewards. Once inside the casino, the statistics tell the story that players who cashed in their rewards also spent money gambling. Double the Rewards This marketing strategy is not only effective in increasing sales but is just as potent in decreasing the cost of advertising. Traditionally, casinos spend a sizable budget to lure customers through their doors. But, with loyalty rewards, costs of getting the word out are significantly lower and the return on the casino’s investment is often hundreds of times the initial funding. Loyalty-based programs are here to stay for the foreseeable future. Our social gaming company has proven that getting gamblers into a casino with a reward is a winning solution for casinos with less than stellar sales. The metrics reveal that we have tapped into a successful formula that, like a fishing reel with good bait, will bring about the desired result.
MYSTIC SLOTS® PARTNERS WITH MINNESOTA VIKINGS TO LAUNCH NEW GAMES
RENO, NEVADA (Dec. 21, 2021) – Ruby Seven Studios, Mystic Lake Casino Hotel® and the Minnesota Vikings are pleased to announce the launch of the new Vikings Lounge within the Mystic Slots app, adding yet another dimension to the already strong relationship between Mystic Lake and the team. The launch brings unique, Vikings branded game content to the award-winning Mystic Slots free-to-play app and website. The addition of the new jackpot lounge marks one of the first partnerships between a professional football team and a social gaming platform to create team specific gaming content. The Vikings branded jackpot lounge features a Vikings branded slot machine, Vikings keno and scratcher games, as well as an exciting sports game, ScoreBox. ScoreBox allows players to pick randomized squares and see if their square matches the outcome of the Vikings games throughout the season. The fun never ends for Vikings fans with Mystic Slots and the new Vikings lounge, making every day game day. Mystic Slots is free to download or play online and ties into Mystic Lake’s Club M rewards, allowing guests to earn points redeemable for hotel stays, meals and more. The Mystic Slots social casino game includes custom content and video slot titles available at the casino, such as Konami™, Everi™, AGS™ and many others. It also features video poker, bingo, keno, roulette and blackjack. Mystic Slots was developed by Ruby Seven Studios, a top social casino game developer and publisher. Mystic Slots is intended for an adult audience for entertainment purposes only. The game experience does not offer an opportunity to win real money. For more information or to play or download Mystic Slots, visit MysticSlots.com. About Ruby Seven Studios: Ruby Seven Studios is a top-ranking social casino gaming company based in Reno, Nevada and Kochi, India. Our mission is to bridge the gap between land-based casinos, online casinos and social casino gaming apps through strategic partnerships with land-based casinos, which currently include Mystic Lake Casino Hotel, Pechanga Resort & Casino, Delaware North Gaming, Fantasy Springs, Lake of the Torches Casino, and Choctaw Casinos & Resorts. With more than 130 employees worldwide, Ruby Seven Studios has created more than 20 titles for the Apple, GooglePlay, Amazon Kindle, Facebook, and web platforms. To learn more about Ruby Seven Studios, please visit rubyseven.com. About Mystic Lake Casino Hotel®: Owned and operated by the Shakopee Mdewakanton Sioux Community, Mystic Lake Casino Hotel is the premier gaming facility in the Midwest and the largest casino in Minnesota. Mystic Lake® creates original and exciting entertainment experiences for its guests with gaming, distinctive bars and restaurants, indoor and outdoor concert venues, unique special events, and luxurious accommodations, all just 25 minutes southwest of Minneapolis/Saint Paul. In 2018, Mystic Lake opened Mystic Lake Center®, a new event space and hotel tower. Offering state-of-the-art technology, this 70,000-square-foot venue hosts groups of all sizes for conferences, expos, weddings and other events. With 766 new and renovated modern hotel rooms, Mystic Lake is one of the largest hotels in the Twin Cities area.
THE FUTURE OF SOCIAL CASINOS
What is the Future of Social Casinos? There is no doubt that the social casino concept is booming. In 2020, the global social casino market was worth an estimated $6.2 billion and mobile casinos became the top-grossing iGaming genres. During the COVID-19 lockdowns in 2020, the gaming category had an incredible 37% year-on-year growth in downloads. So what is driving this growth? Let’s look at some of the factors causing it: Increased Penetration of Devices The global installed base of smartphones and tablets is expected to exceed 5 billion by 2023. This provides a large potential user base for social casino games. Advancements in Technology Social casino games are increasingly becoming more complex and sophisticated with the introduction of new technologies such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and blockchain. The increasing penetration of these technologies will create opportunities for social casinos to increase their user bases, engage users deeper, reduce fraudulent activities, and improve the overall gaming experience. Maturing of the Market The social casino market is maturing, with an increasing number of gamers becoming more comfortable with gaming in a social setting. In addition, the growth of new genres such as sports betting and fantasy sports are also helping to drive its growth. Increased Adoption of 4G/5G With the rollout of 4G/5G networks, there is a rapid increase in the number of social casino gamers as broadband speeds enable high-quality graphics and user experience. Presence of a Tournament Concept One area where social casinos have lagged is providing players with an incentive to continue playing and return frequently. This is now changing as developers and operators implement tournament concepts and progress-based gaming mechanics to keep players engaged in a social casino solution. So, What Does the Future Hold for Social Casinos? The future of the social casino concept is even brighter. Here are some key trends to watch out for: Proliferation of VR/AR-Based Social Casino Games Virtual reality and augmented reality are two of the most exciting new technologies in the gaming industry. They offer a more immersive experience for gamers and provide operators with an opportunity to attract new users, especially younger gamers who are more familiar with VR/AR technologies. Integration of Meta Features in Slot Games Slot games are one of the most popular genres in social casinos. To differentiate their games and make them more engaging, developers will start to integrate meta-features such as storylines, character development, and in-game choices into their slots games. Increased Adoption of Blockchain Blockchain is a distributed ledger technology that can revolutionize social casinos by providing transparency and trust among players, operators, and suppliers. We expect to see more blockchain-based social casino games in the years ahead. In conclusion, the social casino industry is strategically placed to make use of these growth drivers and continue its robust growth in the coming years. Ruby Seven Offers Robust B2B Social Casino Solutions Developed in the cloud, our B2B social casino solution is designed to help operators increase their user base by tapping into the lucrative market. Our platform offers a wide array of games that can be easily integrated into existing social networks or gaming platforms.
RUBY SEVEN STUDIOS SHORTLISTED AS SOCIAL GAMING OPERATOR OF THE YEAR AT SBC AWARDS
RENO, NEVADA (NOVEMBER 2021) – Ruby Seven Studios, a leader in the social gaming space, has been named as a finalist for the Social Gaming Operator of the Year. The SBC Awards 2021 North America rewards and celebrates the very best in sports betting and gaming; recognizing the achievements of operators, affiliates and suppliers. Ruby Seven is one of 4 finalists in the Social Gaming Operator of the Year category and hopes to take home the award which will be announced in early December 2021. Ruby Seven Studios is an award-winning social casino gaming company dedicated to creating fun and exciting products in the social gaming space. Our team’s mission is to bring casino game content to land-based and online casinos with engaging free-to-play casino gaming apps and websites. In 2021, our team not only launched new applications with land-based casino partners, we also continued to improve upon all of our already existing products with exciting new features and game content. Our land-based casino partnerships include Pechanga Resort Casino, Delaware North Gaming, Mystic Lake Casino Hotel, Fantasy Springs Resort Casino, Lake of The Torches Resort Casino and Choctaw Casinos & Resorts exact name. We have also partnered with more than a dozen casino game developers and manufacturers including Konami, Everi, Aruze, Gaming Arts and Incredible Technologies to bring their exciting casino games to the Ruby Seven platform. In addition, our internal game studio creates many of the most popular slots, keno, blackjack, bingo and video poker games on our platform. In 2021 we added great new features and games to our app experience. We launched in partnership with Mystic Lake Casino Hotel® and the Minnesota Vikings the all-new Vikings Jackpot Lounge with Vikings themed gaming content exclusive to Ruby Seven. We also rolled out an interactive roulette feature that brought the same excitement of a casino floor favorite to our players’ hands. In addition to this we continually released new slot content and fun in-game features such as our interactive Jackpot Lounges that allow our players to win together and chat with each other as well as send virtual drinks to other players within the lounge. To learn more about Ruby Seven Studios, please visit rubyseven.com.
MYSTIC SLOTS WINS GOLD AT 19TH ANNUAL GGB GAMING & TECHNOLOGY AWARDS
Mystic Slots awarded “Best Interactive Product” LAS VEGAS, OCTOBER 27, 2020 – Gaming’s most respected technology awards reveal the top innovators in the industry—the winners of the 19th Annual GGB Gaming & Technology Awards. The GGB Gaming & Technology Awards are the industry standard in the field, recognizing excellence in innovation and practical application in all gaming disciplines. Hundreds of gaming products and services were entered into this important competition. Mystic Lake Casino Hotel and Ruby Seven Studios have won the gold medal for their recently launched free-to-play, social casino app Mystic Slots. The application was the recipient of this year’s Global Gaming Business Gaming & Technology Awards “Best Interactive Product” which was announced on Oct. 28, 2020 at this year’s Global Gaming Expo in Las Vegas, Nevada. “At Mystic Lake, we continually create new and exciting entertainment experiences for our guests,” said Alison Fogarty, vice president of marketing for Mystic Lake. “The Mystic Slots social casino game is yet another way in which Mystic Lake is working to deliver the innovative offerings that our guests are looking for.” Mystic Lake developed this social casino game in response to feedback from its guests. In a recent survey of its Club M members, nearly half of the respondents indicated that they play social casino games at least once per day and said they would enjoy an experience developed specifically for Mystic Lake. Mystic Slots is free to download or play online and ties into Mystic Lake’s Club M rewards, allowing guests to earn points redeemable for hotel stays, meals and more. The game experience does not offer an opportunity to win real money. The Mystic Slots social casino game includes custom content and video slot titles available at the casino, such as Konami™, Everi™ and many others. It also features video poker, bingo, keno and blackjack. Mystic Slots was developed by Ruby Seven Studios, a top social casino game developer and publisher, to be a key component of Mystic Lake’s digital strategy. Mystic Slots is intended for an adult audience for entertainment purposes only. For more information or to play or download Mystic Slots, visit mysticslots.com. ABOUT RUBY SEVEN STUDIOS Ruby Seven Studios is an award-winning social casino gaming company based in Reno, Nevada and Kochi, India. Our mission is to bridge the gap between land-based casinos, online casinos and social casino gaming apps through strategic partnerships, which now include Pechanga Resort & Casino, Delaware North Gaming, Mystic Lake Casino Hotel and Fantasy Springs Resort Casino, as well as gaming content partners Konami, AGS, Everi, Aruze, Incredible Technologies and more. With more than 125 employees worldwide, Ruby Seven Studios has created more than 20 titles for the Apple, GooglePlay, Amazon Kindle, Facebook and web platforms including Best Bet Casino, Mystic Slots, Fantasy Springs Slots and Lucky North Casino. To learn more about Ruby Seven Studios, please visit rubyseven.com. ABOUT MYSTIC LAKE CASINO HOTEL Owned and operated by the Shakopee Mdewakanton Sioux Community, Mystic Lake Casino Hotel is the premier gaming facility in the Midwest and the largest casino in Minnesota. Mystic Lake® creates original and exciting entertainment experiences for its guests with gaming, distinctive bars and restaurants, indoor and outdoor concert venues, unique special events, and luxurious accommodations, all just 25 minutes southwest of Minneapolis/Saint Paul. In 2018, Mystic Lake opened Mystic Lake Center®, a new event space and hotel tower. Offering state-of-the-art technology, this 70,000-square-foot venue hosts groups of all sizes for conferences, expos, weddings and other events. With 766 new and renovated modern hotel rooms, Mystic Lake is one of the largest hotels in the Twin Cities area.
BEST BET CASINO WINS SILVER AT 17TH ANNUAL GGB GAMING & TECHNOLOGY AWARDS
BEST BET CASINO WINS SILVER AT 17TH ANNUAL GGB GAMING & TECHNOLOGY AWARDS RENO, NEVADA (OCTOBER 8, 2018) – Ruby Seven Studios and Pechanga Resort Casino have caught the eye of the gaming industry once again with their Best Bet Casino gaming app earning a silver medal at this year’s Global Gaming Business Gaming & Technology Awards for “Best Interactive Product.” Global Gaming Business Magazine editors say they received a record number of nominations this year for the 17th annual GGB Gaming & Technology Awards. Only the best of the best earned one of the top two coveted spots – gold and silver. These awards are the benchmark of excellence in the industry, recognizing innovation and practical application in all gaming disciplines. “Once again, the nominations for the GGB Gaming & Technology Awards represented the best new products and services in the gaming industry,” said Roger Gros, publisher of Global Gaming Business magazine, which administers the awards program. “The amazing products submitted for the judges’ review were all at the cutting-edge of technology that serves all facets of the gaming industry. For the first time the GGB Gaming & Technology Awards recognized the Best Interactive Products that connect players with their favorite games and casinos whether inside a bricks-and-mortar building or playing on their devices at home.” – ggbmagazine.com, October 3, 2018. Best Bet Casino is a free-to-play social casino app that was designed and built by Ruby Seven Studios in partnership with Pechanga Resort Casino. The goals for this venture were to acquire and re-engage casino patrons, as well as create worldwide awareness of Pechanga and the Best Bet brands. Since the game’s launch in October of 2016, Best Bet Casino has become a very successful marketing tool for the Pechanga team as well as a top-rated app throughout the world. “We are honored to be recognized by our peers for our efforts. This is a nice win for our team and our partners.” Said Michael Carpenter, CEO of Ruby Seven. The awards will be presented at G2E next week in Las Vegas, Nev. Visit bestbetcasino.com to download the game on your mobile device and play the award-winning Best Bet Casino. About Ruby Seven Studios: Ruby Seven Studios is a top-ranking social casino gaming company based in Reno, Nevada and Kochi, India. Our mission is to bridge the gap between land-based casinos, online casinos and social casino gaming apps through strategic partnerships, which now include Pechanga Resort & Casino, Delaware North Gaming, Tropicana Entertainment and Gala Coral Group, as well as gaming content partners Konami and Everi. With more than 100 employees worldwide, Ruby Seven Studios has created more than 20 titles for the Apple, GooglePlay, Amazon Kindle, Facebook, and web platforms including TropWorld Casino, Lucky North Casino and Best Bet Casino. To learn more about Ruby Seven Studios, please visit rubyseven.com. About Pechanga Resort Casino: The Pechanga Resort and Casino has the largest casino floor in California totaling 200,000 sq ft. The casino features 4,500 slot machines, 154 table games, a non-smoking poker room with 38 tables, and an ultra-modern, 700-seat bingo facility. To learn more about Pechanga Resort Casino, please visit pechanga.com.
DELAWARE NORTH AND MIOMNI GAMING PARTNER TO OFFER TURNKEY RETAIL AND MOBILE SPORTS WAGERING SERVICES
Delaware North and Miomni Gaming Partner to Offer Turnkey Retail and Mobile Sports Wagering Services BUFFALO, N.Y., and LAS VEGAS, Oct. 3, 2018 /PRNewswire/ — Delaware North, a global leader in hospitality that also owns and operates a portfolio of regional casinos, today announced it has partnered with Miomni Gaming, a leading provider of U.S. mobile sports wagering technology, to provide turnkey retail and mobile sports wagering services. The two companies will first focus on launching retail sportsbooks and online sports wagering services this fall for Delaware North’s two West Virginia casinos, Wheeling Island Hotel-Casino-Racetrack in Wheeling and Mardi Gras Casino& Resort near Charleston. West Virginia is one of only a few states to have authorized sports wagering. The Delaware North and Miomni partnership will create the exclusive sportsbook technology platform for Delaware North’s gaming properties in states where sports wagering is or becomes legal. Currently, Delaware North operates gaming properties in Arizona, New York, Illinois, Ohio, West Virginia and Arkansas. The two companies will also provide a turnkey sportsbook technology solution to other U.S. casino operators. “In working with Miomni, a recognized expert firm on the technology side, Delaware North is uniquely positioned to become a leader in the emerging sports wagering sector in the United States,” said Brian Hansberry, president of Delaware North’s gaming business. “We are a hospitality business with operations in nearly 40 states. We have extensive regulated gaming expertise and experience, both through our own holdings and as a business-to-business services provider for our partners. Leaders in West Virginia were proactive in positioning the state for sports wagering, so Delaware North, with two casinos in West Virginia, is now very much part of a first wave of operators. We think that this unique positioning – combined with our professional sports relationships, our ownership and operation of TD Garden in Boston, and our significant hotel and restaurant holdings –will entice other casino companies to want to explore the opportunities this partnership can present them,” Hansberry said. Delaware North made its first foray into the digital entertainment space in 2016 with the acquisition of Ruby Seven Studios, and today acts as a turnkey business-to-business online social casino provider for several leading U.S. casino operators. “The partnership with Miomni will allow us to serve a new market of casino operators anxious to benefit from gaming expansion cost-efficiently, while increasing the visibility of their brand, deepening their customer relationships and enhancing the quality of their service offerings,” said Luisa Woods, Delaware North’s vice president of marketing for its gaming division. Woods, who joined the company in late 2017, bringing two decades of online gaming experience in overseas and U.S.-regulated markets, is spearheading the sports wagering initiative for Delaware North. “We are ideally positioned to be a principal architect in the evolution of gaming entertainment in the United States,” Woods said. “We are focused on delivering on the promise of integrated destination entertainment and convenience gaming.” Miomni has been a leading online and mobile sports betting platform provider in Nevada since 2012, providing sports wagering technology to more than 50 leading casinos in the state. “We are proud and excited to be working in partnership with Delaware North,” Miomni CEO Mike Venner said. “Miomni is the chosen technology provider behind many of Nevada’s leading online sportsbooks because we designed the platform to be flexible, easy to use and reliable, with innovative features designed specifically to engage and entertain U.S. sports fans. This partnership is the perfect fit from our perspective as we share a vision of delivering a world-class gaming experience.” At the two West Virginia casinos, Delaware North has created sportsbook spaces with flexible configurations and high visibility. The design and amenities foster a casual sports bar atmosphere with social seating and proximity to food and beverage options, including bars. The casino sportsbooks will offer a robust event calendar focused on major sports events. “It all adds up to a high-energy, high-participation atmosphere,” said Kim Florence, regional president and general manager for both Wheeling Island and Mardi Gras. “We think this will become a great draw to bring people from across the state and outside of West Virginia to experience these exciting resorts.” About MiomniMiomni is a multinational corporation that delivers technology solutions to some of the biggest companies in the world. Miomni specializes in the design, development and deployment of multiplatform applications plus the global delivery of big data and rich content and licenses cutting edge race, sports and casino betting technology and knowhow. Miomni’s technology has been approved by the Nevada Gaming Control Board and is currently being used by some of the largest casino groups in the state. Learn more at www.miomni.com. About Delaware North Delaware North is one of the largest privately held hospitality and food service companies in the world. Founded in 1915 and owned by the Jacobs family for more than 100 years, Delaware North has global operations at high-profile places such as sports and entertainment venues, national and state parks, destination resorts and restaurants, airports, and regional casinos. Our 55,000 employee associates are dedicated to creating special experiences one guest at a time in serving more than a half-billion guests annually. Delaware North operates in the sports, travel hospitality, restaurant and catering, parks, resorts, gaming, and specialty retail industries and has annual revenue of about $3 billion. Learn more about Delaware North, a global leader in hospitality and food service, at www.DelawareNorth.com. SOURCE Delaware North
AN OFFICE DEVASTATED, A TEAM UNITED
An Office Devastated, A Team United Calamity has gripped the state of Kerala in the form of the worst floods to hit in over 120 years. All residents, rich and poor alike, are struggling with loss of life, home and property. All of our employees and their families have been impacted in one way or another by the unexpected lash of rains and the ensuing floods. Although lives were lost, countless lives were also saved by the efforts of the Indian Army, social workers, rescue professionals, fishermen and almost every general citizen. As of August 23, 2018, there are still over 700,000 people who are housed at various relief camps, their houses having suffered damages, which are in most cases, complete destruction. The sheer number of people who have lost everything including their houses, vehicles, and everything inside them, is devastating. We, as Ruby Seven Studios, have many employees who have suffered great loss at the hands of nature this last week. Thankfully everyone is safe, but some have had a considerable amount of damage to their possessions. We as a company are trying our best to raise internal funds to help them and their families get back on track. It also becomes our corporate responsibility to help the general situation in the state. Volunteers from our office have been working at various relief camps and villages ever since the tragedy stuck, and everyone else has been contributing to the efforts in any way they can. As a part of corporate social responsibility, we have been looking at ways we can help the community and we have come up with a plan to help the drinking water situation. Kochi, where Ruby Seven Studios is located, has many rural areas outside the main city which have been riddled with the problem of potable drinking water. There are villages who had to rely on a single water source for the entire population, and yet wait for transported drinking water (containers) for their day to day needs. With the floods, their water sources have been polluted and people in various places are struggling, and at times, fighting, for the arriving drinking water in tankers. This, we believe, is a problem we can help with. We are setting up an initiative of providing industry standard water filtering systems, which can filter and convert 500 Litres of regular flowing water to drinking water an hour, as mobile as well as permanent installations in affected areas. A manufacturer for the same has promised to provide us the units at only the manufacturing cost for our efforts. The plan is to first bring one or two installations as a MOBILE system, installed on the back of trucks, and do rapid visits at affected areas, connect the system to the local water sources, and provide immediate water relief to every locality in a matter of hours. The trucks can then move to a different locality and serve immediate purposes there, thereby helping with the contaminated water problem. Once the immediate problem is dealt with in the next few weeks, we intend to set up permanent installation at the most water-threatened sites in publicly accessible areas, so that it can provide clean drinking water to an entire village with its capacity. One water filtration unit of the above specification, while having a market value of INR 450,000, can be obtained for approximately INR 300,000. We will also have to arrange a truck for temporary installation and maintain the route and stops for at least 8 weeks. Some of our employees have come forward expressing interest in taking up this responsibility. The initial plan is to have one or two trucks mobile as soon as possible, and once the initial disease scare is subdued, identify locations to do permanent installations. We plan to install at least 5-10 installations, depending on the funds we manage to raise. Based on a rough estimate, we can fund this initiative for approximately INR 1,500,000 (Around USD 20,000). Any contributions you may choose to make to this humble venture will be greatly appreciated. And we strongly believe that the good Karma will come back to you when you need it the most. Please click here to donate: https://www.gofundme.com/help-kochi-flood-victims Below are a few pictures of a similar initiative, but as of now, there is only one truck in service and the need for it is much bigger. We believe we will be able to add to it effectively. We humbly request all our friends, patrons and well-wishers, to help us bring this good deed to the people of Kerala. Any amount can be contributed, however small. And we promise to make sure that every penny is used to make a deserving person’s life better.
BOOST PLAYER ACQUISITION + RETENTION WITH SOCIAL CASINO
Boost Player Acquisition + Retention With Social Casino Capturing accurate player email data and new players club signups are problems that plague the industry. Ruby Seven’s CEO Michael Carpenter and Luisa Woods, VP of Marketing, Gaming for Delaware North will show you how a social casino can generate new players, player email addresses and revenue. View our webinar to learn: What exactly a social casino is The state of social gaming An overview of gamification A social casino case study Interested? Contact us for a copy: rroberts@rubyseven.com Speakers: Michael Carpenter Ruby Seven Studios co-founder and President, Michael Carpenter, entered the social gaming arena in 2009 at Seattle’s PopCap Games (now part of EA). As the VP of Social Product Operations, Carpenter brought to life the organization’s social product operations group, building the team responsible for operating the top-rated games Bejeweled Blitz and Zuma Blitz. In early 2012, Carpenter founded Ruby Seven Studios, through the combination of a San Francisco-based game design team and ChaYoWo Games, one of India’s largest casual game developers. The company has created more than 20 titles for the Apple, GooglePlay, Amazon Kindle, Facebook, and web platforms and is considered one of the top B2B social casino providers to top land-based casinos. They currently build, operate and market the social casino offerings for Tropicana Entertainment, Gala/Coral, Pechanga Resort Casino and Delaware North Gaming. Michael holds a Bachelor of Science degree in Finance from Portland State University. Luisa Woods Luisa Woods has been in the online gaming sector for over 15 years. She is currently the VP of Marketing, Gaming and Entertainment at Delaware North, responsible for overseeing the marketing function for the company’s gaming operations in 7 states. Prior to joining Delaware North, Luisa served as corporate VP of Online and Internet Marketing at Tropicana Entertainment, Inc., responsible for marketing their online gaming operation, TopicanaCasino.com and the Tropworld social casino app. Previously she was Vice President of Online Marketing for Caesars Interactive Entertainment, and Chief Marketing Officer of Zen Entertainment, a leading social poker operator since acquired by NYX Gaming Group. Since joining the online gaming sector in the late 1990s, Luisa’s experience includes senior executive positions for leading operators. In her capacity, she managed operations and marketing for several vertically integrated casinos offering their own proprietary solutions as well as managing operations as a licensee. Her marketing experience spans across multiple online gaming product verticals including casino, poker, bingo and financial betting as well as multiple markets globally for both real money and social gaming. Luisa is a Canadian citizen and currently resides in Buffalo NY.