ADVANTAGES OF OPERATING A SOCIAL CASINO
If you run a land-based casino, there are numerous reasons why you should consider getting into the social casino industry through social casino games. The games will be an extension of your brand. While people will not wager real money, there are numerous value opportunities therein. At Ruby Seven, we pride ourselves on helping casino owners develop content and popularize their social casino games through our in-house studio. We will develop your social casino for you from start to finish. We also help with the launch, marketing, user acquisition, and setting up analytics for your social casino game. What Are Social Casinos? Social casinos are free-to-play games that mirror real casino games but do not let users gamble with real money. Examples of popular social casino games are Zynga Poker and Slotomania. The aim of social casinos is to give people a casino experience without the risks that come with gambling using real money. Although social casino games are offered via the internet, they are not referred to as online casinos. Online casinos are websites where people play with real money and have been around since the 1990s. Social casinos have boomed with social media. The Advantages of the Social Casino Industry Visibility Land-based and online casinos can add much-needed visibility to people who are interested in the casino experience. There is always a big likelihood that new social casino players will eventually want a real-casino experience. They are likely to visit a casino whose brand they recognize. At Ruby Seven, our research shows that 82% of social casino players have visited a land-based casino in the last 12 months. Nurturing potential casino players through the social gaming experience takes time. Some people can take 2 years before going for a real casino experience. Ruby Seven works with clients to develop real valuable in-game content to help nurture leads into avid brand followers. Monetization Opportunities Although people do not play with real money, the social casino industry is still worth billions of dollars. First, players may need to buy chips to start playing. The only caveat is that they cannot convert the chips back to cash as they normally would in a real casino. Social games can create extra value through in-app purchases and ads. It takes concerted efforts to put together a great social gaming experience. You need a behind-the-scenes team to keep working to improve the game for users. It’s, therefore, important to create a self-sustaining and even a profitable social gaming app. We can help you think this through and develop a working model. Data Insights Social casino games also provide an avenue to gather data to generate insights on user behavior. This information is quite valuable whether you are trying to improve monetization within the social casino app or attempting to convert users to real casino players. We are the Right Social Casino Partner for You L-based casino owners seeking to get into the social casino industry need to find the right game developer, look no further than Ruby Seven Studios. As a developer we have prior experience in creating games for multiple platforms. At Ruby Seven, we have worked with multiple casinos and slot content developers to create content for including Apple, Google Play, Facebook, and web platforms too. Let us help you figure out how to leverage the social casino industry. 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WHY SOCIAL CASINOS ARE TAKING THE MARKET BY STORM
The world is moving online at a faster rate than ever before and the gambling industry is no exception. Brick-and-mortar casinos around the world are extending their brands to the growing social casino market for big returns. Here, we’ll introduce you to the value of social casino games and how you can use them to your benefit. What Are Social Casino Games? Social casino games are free-to-play games that typically interact with or are based on social media. They create similar experiences to real casinos through games such as slots, blackjack, video poker, and bingo without the risk of real-world gambling. Unlike real Las Vegas casino games, the outcomes aren’t necessarily random but are instead based on algorithms designed to maximize engagement and player satisfaction. Without real gambling, profit is instead generated from offering in-game benefits and virtual currencies that can be bought with real money. These virtual benefits don’t give players any real advantage, but they make the game more fun and engaging, offering a more personalized experience that many will pay for. How Big Is the Social Casino Market? The social casino industry is growing at an impressive rate, engaging over 170 million active gamers globally. There are five main reasons why these social casino apps and games are so popular: What’s Good for Customers Is Great for You You might be nervous about offering so many people something for free but trust us when we say these mobile social casinos can be extremely lucrative. Here’s how a B2B social casino solution could befit you: Extra Revenue While customers don’t usually pay to play on social casinos, the games’ fun and engaging natures often incentivize them to pay for microtransactions like virtual currency and other in-game benefits. One of the most successful social casino games takes $22 million in revenue every month. Reach A New Audience Free games on social media tend to attract more players than real-world gambling. The lack of any gambling features also means your social casino apps can be played by people of all ages. You can consider your social casino as an extension of your physical brand, keeping your existing customers engaged in your brand and reminding them of how much fun your casinos are, and introducing potentially millions of new players. Games from a good game developer build loyalty, which translates into players who keep coming back. Prepare for the Future Social casino games can be rolled out in hundreds of countries simultaneously, giving you the opportunity to build loyal customer bases worldwide. This means if you decide to extend your physical casino to any of these locations, you can be confident you have players waiting for you. Don’t Fall Behind By now, you may be considering your own social casino app. If so, now is your opportunity to get ahead of the competition. We’re an award-winning social casino game developer with years of experience. If you’re ready to extend your casino business to millions of people around the world, contact us now for our B2B social casino solutions. 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