BEST BET CASINO WINS SILVER AT 17TH ANNUAL GGB GAMING & TECHNOLOGY AWARDS
BEST BET CASINO WINS SILVER AT 17TH ANNUAL GGB GAMING & TECHNOLOGY AWARDS RENO, NEVADA (OCTOBER 8, 2018) – Ruby Seven Studios and Pechanga Resort Casino have caught the eye of the gaming industry once again with their Best Bet Casino gaming app earning a silver medal at this year’s Global Gaming Business Gaming & Technology Awards for “Best Interactive Product.” Global Gaming Business Magazine editors say they received a record number of nominations this year for the 17th annual GGB Gaming & Technology Awards. Only the best of the best earned one of the top two coveted spots – gold and silver. These awards are the benchmark of excellence in the industry, recognizing innovation and practical application in all gaming disciplines. “Once again, the nominations for the GGB Gaming & Technology Awards represented the best new products and services in the gaming industry,” said Roger Gros, publisher of Global Gaming Business magazine, which administers the awards program. “The amazing products submitted for the judges’ review were all at the cutting-edge of technology that serves all facets of the gaming industry. For the first time the GGB Gaming & Technology Awards recognized the Best Interactive Products that connect players with their favorite games and casinos whether inside a bricks-and-mortar building or playing on their devices at home.” – ggbmagazine.com, October 3, 2018. Best Bet Casino is a free-to-play social casino app that was designed and built by Ruby Seven Studios in partnership with Pechanga Resort Casino. The goals for this venture were to acquire and re-engage casino patrons, as well as create worldwide awareness of Pechanga and the Best Bet brands. Since the game’s launch in October of 2016, Best Bet Casino has become a very successful marketing tool for the Pechanga team as well as a top-rated app throughout the world. “We are honored to be recognized by our peers for our efforts. This is a nice win for our team and our partners.” Said Michael Carpenter, CEO of Ruby Seven. The awards will be presented at G2E next week in Las Vegas, Nev. Visit bestbetcasino.com to download the game on your mobile device and play the award-winning Best Bet Casino. About Ruby Seven Studios: Ruby Seven Studios is a top-ranking social casino gaming company based in Reno, Nevada and Kochi, India. Our mission is to bridge the gap between land-based casinos, online casinos and social casino gaming apps through strategic partnerships, which now include Pechanga Resort & Casino, Delaware North Gaming, Tropicana Entertainment and Gala Coral Group, as well as gaming content partners Konami and Everi. With more than 100 employees worldwide, Ruby Seven Studios has created more than 20 titles for the Apple, GooglePlay, Amazon Kindle, Facebook, and web platforms including TropWorld Casino, Lucky North Casino and Best Bet Casino. To learn more about Ruby Seven Studios, please visit rubyseven.com. About Pechanga Resort Casino: The Pechanga Resort and Casino has the largest casino floor in California totaling 200,000 sq ft. The casino features 4,500 slot machines, 154 table games, a non-smoking poker room with 38 tables, and an ultra-modern, 700-seat bingo facility. To learn more about Pechanga Resort Casino, please visit pechanga.com.
AN OFFICE DEVASTATED, A TEAM UNITED
An Office Devastated, A Team United Calamity has gripped the state of Kerala in the form of the worst floods to hit in over 120 years. All residents, rich and poor alike, are struggling with loss of life, home and property. All of our employees and their families have been impacted in one way or another by the unexpected lash of rains and the ensuing floods. Although lives were lost, countless lives were also saved by the efforts of the Indian Army, social workers, rescue professionals, fishermen and almost every general citizen. As of August 23, 2018, there are still over 700,000 people who are housed at various relief camps, their houses having suffered damages, which are in most cases, complete destruction. The sheer number of people who have lost everything including their houses, vehicles, and everything inside them, is devastating. We, as Ruby Seven Studios, have many employees who have suffered great loss at the hands of nature this last week. Thankfully everyone is safe, but some have had a considerable amount of damage to their possessions. We as a company are trying our best to raise internal funds to help them and their families get back on track. It also becomes our corporate responsibility to help the general situation in the state. Volunteers from our office have been working at various relief camps and villages ever since the tragedy stuck, and everyone else has been contributing to the efforts in any way they can. As a part of corporate social responsibility, we have been looking at ways we can help the community and we have come up with a plan to help the drinking water situation. Kochi, where Ruby Seven Studios is located, has many rural areas outside the main city which have been riddled with the problem of potable drinking water. There are villages who had to rely on a single water source for the entire population, and yet wait for transported drinking water (containers) for their day to day needs. With the floods, their water sources have been polluted and people in various places are struggling, and at times, fighting, for the arriving drinking water in tankers. This, we believe, is a problem we can help with. We are setting up an initiative of providing industry standard water filtering systems, which can filter and convert 500 Litres of regular flowing water to drinking water an hour, as mobile as well as permanent installations in affected areas. A manufacturer for the same has promised to provide us the units at only the manufacturing cost for our efforts. The plan is to first bring one or two installations as a MOBILE system, installed on the back of trucks, and do rapid visits at affected areas, connect the system to the local water sources, and provide immediate water relief to every locality in a matter of hours. The trucks can then move to a different locality and serve immediate purposes there, thereby helping with the contaminated water problem. Once the immediate problem is dealt with in the next few weeks, we intend to set up permanent installation at the most water-threatened sites in publicly accessible areas, so that it can provide clean drinking water to an entire village with its capacity. One water filtration unit of the above specification, while having a market value of INR 450,000, can be obtained for approximately INR 300,000. We will also have to arrange a truck for temporary installation and maintain the route and stops for at least 8 weeks. Some of our employees have come forward expressing interest in taking up this responsibility. The initial plan is to have one or two trucks mobile as soon as possible, and once the initial disease scare is subdued, identify locations to do permanent installations. We plan to install at least 5-10 installations, depending on the funds we manage to raise. Based on a rough estimate, we can fund this initiative for approximately INR 1,500,000 (Around USD 20,000). Any contributions you may choose to make to this humble venture will be greatly appreciated. And we strongly believe that the good Karma will come back to you when you need it the most. Please click here to donate: https://www.gofundme.com/help-kochi-flood-victims Below are a few pictures of a similar initiative, but as of now, there is only one truck in service and the need for it is much bigger. We believe we will be able to add to it effectively. We humbly request all our friends, patrons and well-wishers, to help us bring this good deed to the people of Kerala. Any amount can be contributed, however small. And we promise to make sure that every penny is used to make a deserving person’s life better.
BOOST PLAYER ACQUISITION + RETENTION WITH SOCIAL CASINO
Boost Player Acquisition + Retention With Social Casino Capturing accurate player email data and new players club signups are problems that plague the industry. Ruby Seven’s CEO Michael Carpenter and Luisa Woods, VP of Marketing, Gaming for Delaware North will show you how a social casino can generate new players, player email addresses and revenue. View our webinar to learn: What exactly a social casino is The state of social gaming An overview of gamification A social casino case study Interested? Contact us for a copy: rroberts@rubyseven.com Speakers: Michael Carpenter Ruby Seven Studios co-founder and President, Michael Carpenter, entered the social gaming arena in 2009 at Seattle’s PopCap Games (now part of EA). As the VP of Social Product Operations, Carpenter brought to life the organization’s social product operations group, building the team responsible for operating the top-rated games Bejeweled Blitz and Zuma Blitz. In early 2012, Carpenter founded Ruby Seven Studios, through the combination of a San Francisco-based game design team and ChaYoWo Games, one of India’s largest casual game developers. The company has created more than 20 titles for the Apple, GooglePlay, Amazon Kindle, Facebook, and web platforms and is considered one of the top B2B social casino providers to top land-based casinos. They currently build, operate and market the social casino offerings for Tropicana Entertainment, Gala/Coral, Pechanga Resort Casino and Delaware North Gaming. Michael holds a Bachelor of Science degree in Finance from Portland State University. Luisa Woods Luisa Woods has been in the online gaming sector for over 15 years. She is currently the VP of Marketing, Gaming and Entertainment at Delaware North, responsible for overseeing the marketing function for the company’s gaming operations in 7 states. Prior to joining Delaware North, Luisa served as corporate VP of Online and Internet Marketing at Tropicana Entertainment, Inc., responsible for marketing their online gaming operation, TopicanaCasino.com and the Tropworld social casino app. Previously she was Vice President of Online Marketing for Caesars Interactive Entertainment, and Chief Marketing Officer of Zen Entertainment, a leading social poker operator since acquired by NYX Gaming Group. Since joining the online gaming sector in the late 1990s, Luisa’s experience includes senior executive positions for leading operators. In her capacity, she managed operations and marketing for several vertically integrated casinos offering their own proprietary solutions as well as managing operations as a licensee. Her marketing experience spans across multiple online gaming product verticals including casino, poker, bingo and financial betting as well as multiple markets globally for both real money and social gaming. Luisa is a Canadian citizen and currently resides in Buffalo NY.