BOOST PLAYER ACQUISITION + RETENTION WITH SOCIAL CASINO
Boost Player Acquisition + Retention With Social Casino Capturing accurate player email data and new players club signups are problems that plague the industry. Ruby Seven’s CEO Michael Carpenter and Luisa Woods, VP of Marketing, Gaming for Delaware North will show you how a social casino can generate new players, player email addresses and revenue. View our webinar to learn: What exactly a social casino is The state of social gaming An overview of gamification A social casino case study Interested? Contact us for a copy: rroberts@rubyseven.com Speakers: Michael Carpenter Ruby Seven Studios co-founder and President, Michael Carpenter, entered the social gaming arena in 2009 at Seattle’s PopCap Games (now part of EA). As the VP of Social Product Operations, Carpenter brought to life the organization’s social product operations group, building the team responsible for operating the top-rated games Bejeweled Blitz and Zuma Blitz. In early 2012, Carpenter founded Ruby Seven Studios, through the combination of a San Francisco-based game design team and ChaYoWo Games, one of India’s largest casual game developers. The company has created more than 20 titles for the Apple, GooglePlay, Amazon Kindle, Facebook, and web platforms and is considered one of the top B2B social casino providers to top land-based casinos. They currently build, operate and market the social casino offerings for Tropicana Entertainment, Gala/Coral, Pechanga Resort Casino and Delaware North Gaming. Michael holds a Bachelor of Science degree in Finance from Portland State University. Luisa Woods Luisa Woods has been in the online gaming sector for over 15 years. She is currently the VP of Marketing, Gaming and Entertainment at Delaware North, responsible for overseeing the marketing function for the company’s gaming operations in 7 states. Prior to joining Delaware North, Luisa served as corporate VP of Online and Internet Marketing at Tropicana Entertainment, Inc., responsible for marketing their online gaming operation, TopicanaCasino.com and the Tropworld social casino app. Previously she was Vice President of Online Marketing for Caesars Interactive Entertainment, and Chief Marketing Officer of Zen Entertainment, a leading social poker operator since acquired by NYX Gaming Group. Since joining the online gaming sector in the late 1990s, Luisa’s experience includes senior executive positions for leading operators. In her capacity, she managed operations and marketing for several vertically integrated casinos offering their own proprietary solutions as well as managing operations as a licensee. Her marketing experience spans across multiple online gaming product verticals including casino, poker, bingo and financial betting as well as multiple markets globally for both real money and social gaming. Luisa is a Canadian citizen and currently resides in Buffalo NY.
EGR NORTH AMERICA- 2018 AWARDS SHORTLIST
EGR North America- 2018 Awards Shortlist Ruby Seven Studios has done it again. EGR North America has announced their shortlist of potential winners for 2018 and we have made the cut. The EGR North America Awards celebrate excellence in the North American online gaming industry. These awards reward leading operators and service providers who have shown outstanding performance and innovation in the last 12 months. Ruby Seven Studios was announced as a finalist for both Freeplay Gaming Supplier of the Year and Best New Game. The category descriptions and criteria provided by EGR are as follows: Freeplay gaming supplier: This award will be given to the supplier that has been the most successful freeplay gaming partner over the past year. Judges will award the prize for the quality and performance of the freeplay software and related technology, marketing, customer service and the company’s commercial success, with special consideration given to innovation. Key criteria include: Commercial success Product development Product integration and delivery Product flexibility Best new game: Best new game is intended to recognize the game studio that has produced the stand-alone game that made the biggest impact during the past 12 months. The award is open to any operator, independent studio, major supplier or in-house team. This is not an award for the game that generated the largest amount of revenue, but revenue generation will be a key factor. Special consideration will be given to innovation, marketing value, product quality and games that provided cut-through in a crowded market. Ruby Seven Studios is the premier freeplay social casino gaming supplier, working with world renown casino partners and proving to be an asset to any land-based casino’s team. Our intricate and unique knowledge of real casino gamblers and social casino gamers makes us the perfect partner and supplier for land-based casinos. It is very important to be able to bridge the gap between a land-based brand and a social casino brand so that your real casino players and social casino players have a seamless experience with you as a brand. This bridge is accomplished through communications, branding, marketing, rewards systems and more, in a sophisticated eco-system that Ruby Seven has perfected. For Best New Game, Ruby Seven is a finalist for it’s newest release, Multi-Strike Poker™. Multi-Strike Poker is real casino video poker from IGT in a simple, easy to play form that everyone can love. Bringing this idea to life has taken an expert team of developers, analysts and marketers, and the results have been extremely impressive. With MAU, ARPDAU and retention going through the roof, it’s no wonder EGR finds this game as compelling as we do. International recognition is not new to the Ruby Seven team, but we never get tired of it! We look forward to the awards ceremony June 26th in Philadelphia, and to celebrating all of the leading operators and service providers for their outstanding performance in online gaming.
WHAT IS A SOCIAL CASINO?
WHAT IS A SOCIAL CASINO? Social casino games are free-to-play games online, on your phone, tablet or on Facebook that have casino games like slots, video poker, keno, bingo and blackjack. You can play online on your computer or install the game on your mobile device and just start playing casino games! What makes it a social casino game? Free Coins One of the major aspects of a social casino, is that you get plenty of free coins so that you can keep playing your favorite casino games for free. In our games, you get daily coin bonuses, bi-hourly coin bonuses, level up coin bonuses and more, so that you can keep spinning and dealing! Casino Games Social casino games also have, maybe obviously, casino games! However, there are differences between games. Our games are unique because they are jam-packed with the same real casino games that you see on the casino floor. Slots from Konami, Everi, and Aristocrat like China Shores, Mata Hari and Buffalo Moon, video poker from IGT like Multi-Strike Poker, and so much more. Most other social casino games give you their own version of famous games, with similar characters and themes, but we go above and beyond to bring you the real thing. Social Features What is one of your favorite things about going to the casino? Playing slots with your friends! Our social casinos are no different. You can invite friends to play along with you, gift your friends coins, ask for gifts from your friends if you are running low, and have your own social casino community. How do I get one of these social casino games? Many real, land-based casinos have social casinos so that their customers can play their favorite games at home. Choosing the right partner in this kind of endeavor is critical because you need someone who has access to real casino games in the digital world, who can build an amazing app and offer ongoing above-and-beyond support. There aren’t very many app developers who have what it takes to build a truly special social casino game that will take a real, land-based casino’s brand to the next level. A social casino is an extension of your brand, so you want to be very careful who you trust with it. Here are some things to look for in a social casino app developer: Have they worked with land-based casinos in the past? Have they successfully launched social casino games tied to real, land-based casinos? Do they have partnerships with real casino gaming content providers like IGT, Aristocract, Aruze, Konami and Everi? Do they know how to tie your loyalty system into the game? How experienced and proactive is their team? Are they capable of navigating the gaming laws when it comes to social casino and real money gaming? Whatever your choice is, your land-based casino brand needs a digital presence that engages your customers in a meaningful way, and social casino apps are the most effective way to do that!
ARUZE PARTNERSHIP
RENO, NEVADA (DECEMBER 22, 2017)– Aruze Gaming has signed an agreement for their covetedgaming content with Ruby Seven Studios, a world-class social gaming app developer based out of Reno,NV. Aruze is known for their creative themes, expanding reels and fun gaming experiences. Their games canbe seen worldwide in land-based casinos. The agreement includes 10 of Aruze’s exclusive slots games,including Dream Money, Tower Stack Feature Rose, Extreme Phoenix, Flaming Chilies, Golden Heart,Ultra Stack Show Girls, Ultra Stack Egypt, 8 Wealthy Lions, God of Atlantis and Stackin’ Mystery CrystalBeauty. Available in both landscape and portrait orientations, these slots games will add a new variety ofslots to Ruby Seven Studios’ portfolio. These real casino slots games will be featured in Ruby Seven Studios’ key social casino apps, includingLucky North Casino, Best Bet Casino and TropWorld Casino. With extensive slots lobbies filled with realcasino slots, the new Aruze content will find its place amongst a slots line up that could rival a Las Vegascasino. The new content will begin release in the first quarter of 2018. Visit bestbetcasino.com, luckynorthcasino.com and tropworldcasino.com or download the games on yourmobile device to play the new Aruze content in 2018. About Aruze Gaming: Aruze’s G-Series is redefining the standalone video slot experience with amazing graphics, sound andexciting game play. G-Deluxe offers engaging theme based games with multiple option-type bonusesand free games with attention-drawing top boxes. G-Link community games are like nothing you’veexperienced before, featuring link progressives and/or reel feel gaming technology directly integratedinto the bonus feature. And our new Cube-X Video is equipped with a vibrant photo-realistic color, latest3-D graphics technology, customized sound and music. To learn more about Aruze Gaming, please visitaruzegaming.com. About Ruby Seven Studios: Ruby Seven Studios is a top-ranking social casino gaming company based in Reno, Nevada and Kochi,India. Our mission is to bridge the gap between land-based casinos, online casinos and social casinogaming apps through strategic partnerships, which now include Pechanga Resort & Casino, DelawareNorth Gaming, Tropicana Entertainment and Gala Coral Group, as well as gaming content partnersKonami and Everi. With more than 100 employees worldwide, Ruby Seven Studios has created morethan 20 titles for the Apple, GooglePlay, Amazon Kindle, Facebook, and web platforms includingTropWorld Casino, Lucky North Casino and Best Bet Casino. To learn more about Ruby Seven Studios,please visit rubyseven.com. In 2016, Ruby Seven Studios was acquired by Delaware North – a privately-held global leader in sports,travel hospitality, restaurants and catering, parks, resorts, gaming, and specialty retail industries. Tolearn more about Delaware North please visit delawarenorth.com.
PECHANGA RESORT & CASINO DEBUTS
“BEST BET CASINO” MOBILE APP
TEMECULA, Calif. (November 2, 2016) – Pechanga Resort & Casino unveils its brand new social casinogame, Best Bet Casino. Available on all mobile app platforms, on Facebook and online at BestBetCasino.com, users can play casino slot favorites including Konami’s China Shores, as well as blackjack, bingo, video poker and more for free. In addition to these free-to-play games, Best Bet Casino features a section in which Pechanga Club members can check their point balances, view upcoming events at the property, make online reservations and more. By playing Best Bet Casino, users can collect sweepstakes entries for their chance to win a brand new 2017 Mustang GT. With a multitude of new and exciting additions coming to Pechanga, the Pechanga Tribe and casinomanagement believe it is the ideal time to launch Best Bet Casino and further introduce the burgeoning brand to the global marketplace. Pechanga Resort & Casino, the largest resort/casino in California, partnered with Ruby Seven Studios to develop a social casino game that would enhance the experience of their more than 25,000 daily on-property guests, and resonate with a worldwide audience. The casino/resort is undergoing a $285 million expansion to include a luxury Four Diamond hotel wing with an additional 568 rooms and suites, a four-acre pool complex, two new restaurants, a two-story luxury spa, 70,000 additional square feet of meeting and convention space and new five-level parking garage. The expansion is slated to open in December 2017. The new parking garage is expected to open in late December 2016. The mobile and web game, available on Apple’s App Store, Google Play and the Amazon App Store, features more than 20 slot machines including actual slots from the Pechanga casino, themed bingo rooms, three-hand blackjack, and the world-famous Multi-Strike Poker™ – a popular video poker title found inside Pechanga’s casino. To experience Best Bet Casino for yourself, log onto BestBestCasino.com or download it to your mobiledevice. About Pechanga Resort & Casino Pechanga Resort & Casino offers the largest and most expansive resort/casino experience anywhere in the western United States. Rated a Four Diamond property by AAA since 2003, Pechanga Resort & Casinoprovides an unparalleled getaway, whether for the day or for an extended luxury stay. Offering more than3,000 of the hottest slots, table games, world-class entertainment, 517 hotel rooms, dining, spa and golf at Journey at Pechanga, Pechanga Resort & Casino features a destination that meets and exceeds the needs of its guests and the community. Pechanga Resort & Casino is owned and operated by the Pechanga Band of Luiseño Indians. For more information, call toll free (877) 711-2946 or visit www.Pechanga.com. Follow Pechanga Resort & Casino on Facebook and on Twitter @PechangaCasino. About Ruby Seven Studios Founded in 2012, Ruby Seven Studios is one of the leading social casino publishers on iOS,GooglePlay, Amazon Kindle and Facebook. The company is focused on bringing gamesdesigned for traditional casino environments to the free-to-play social casino experience. RubySeven’s top titles include TimeQuest, Big Spin Bingo, Magician Casino, BlockBuster Slots,Ruby Seven Video Poker and Fire and Ice Slots. To learn more about Ruby Seven Studios andtheir games, visit rubyseven.com Ruby Seven Studios is a top-ranking social casino gaming company based in Reno, Nevada and Kochi, India. Our mission is to bring casino game content to land-based and online casinos, and to media partners through strategic partnerships, which now include Pechanga Resort & Casino, Delaware North Gaming, Tropicana Entertainment and Gala Coral Group. With more than 100 employees worldwide, Ruby Seven Studios has created more than 20 titles for the Apple, GooglePlay, Amazon Kindle, Facebook, and web platforms including TropWorld Casino, Lucky North Casino and Best Bet Casino. To learn more about Ruby Seven Studios, please visit RubySeven.com.
KONAMI PARTNERS WITH RUBY SEVEN TO BRING KONAMI SLOT GAMES TO MORE ONLINE SITES
Las Vegas, NV — May 23, 2016 Konami Gaming, Inc., a global leader in casino gaming and systems, announced its partnership withonline social casino developer Ruby Seven Studios to bring proven Konami video slot games topopular social casino channels such as Delaware North Gaming, Tropicana Entertainment,Gala/Coral Group, and Pechanga Resort and Casino. Konami’s best-of-breed remote gaming server(RGS) developed by Spin Games LLC will be integrated with Ruby Seven Studios in order to launchtop-performing Konami games—like China Shores™, Solstice Celebration™, and Lotus Land™—toRuby Seven’s strategic partners and their online customers. “Introducing incredible Konami games to our social casino partners is going to be great for playerswhile at the same time furthering Konami’s goal of providing their games to their land-based partnersin all arenas. We are extremely excited by this partnership,” said Michael Carpenter, chief executiveofficer of Ruby Seven Studios. Konami slot games will be featured alongside Ruby Seven’s free-to-play social casino games,reaching worldwide audiences with online slots, video poker, bingo, and blackjack, via Facebook,Amazon, mobile, and desktop. “Konami’s central focus with its RGS is to support land-based and online entities with powerful gamecontent they can use to engage with casino players through an array of digital platforms,” said MattReback, vice president, marketing at Konami Gaming, Inc. “So when the opportunity came tocollaborate with Ruby Seven Studios to bring Konami games to our mutual casino partners, we sawa shared benefit to all involved and we look forward to continued progress.” For more information about Konami Gaming, Inc., please visit www.konamigaming.com. About Konami Gaming, Inc. Konami Gaming, Inc. is a Las Vegas-based subsidiary of KONAMI HOLDINGS CORPORATION(TSE: 9766). The company is a leading designer and manufacturer of slot machines and casinomanagement systems for the global gaming market. For more information about Konami Gaming,Inc. or the SYNKROS gaming enterprise management system, please visitwww.konamigaming.com. Media Contact: Tashina WorthamMarketing Communications Specialist702.419.6025wortham0609@konamigaming.com About Ruby Seven Studios Ruby Seven Studios is a top ranking social casino gaming company based out of Reno, Nevada,and Kochi, India. Its mission is to bring casino game content to land-based, online casinos andmedia partners through strategic partnerships, which now include Pechanga Resort and Casino,Tropicana Entertainment, Delaware North, and the Gala Coral group. With more than 100 employees worldwide, Ruby Seven Studios has created over 20 titles for the Apple, GooglePlay,Amazon Kindle, Facebook, Yahoo, and web platforms. Some of its top ranking titles includeTropWorld Casino, Lucky North Casino, Magician Casino, Big Spin Bingo, Ruby Seven Video Poker,and TimeQuest Slots. To learn more about Ruby Seven Studios, please visit www.rubyseven.com.
PECHANGA AND RUBY SEVEN STUDIOS ANNOUNCE STRATEGIC PARTNERSHIP
PECHANGA INDIAN RESERVATION, Calif., February 1, 2016 – The Pechanga Development Corporation, the board that manages the Pechanga Resort & Casino, and Ruby Seven Studios, a top social casino app developer and publisher, today announced a strategic partnership to create, launch, and promote a new online social casino game experience. Set to launch in mid-2016, this new social casino game will include video poker, bingo, keno, and blackjack and will feature several actual casino slot game themes alongside customized slot games that highlight Pechanga’s expansive property. “We are very excited about this partnership that will help us extend our brand beyond Southern California while giving our players the opportunity to engage with Pechanga anytime on any device and from anywhere in the world,” said Patrick Murphy, President of the Pechanga Development Corporation. “This new and exciting Social Casino will bring the unique Pechanga experience to a global audience.” “We are very pleased with our Ruby Seven partnership,” said Pechanga Tribal Chairman, Mark Macarro. “Pechanga is committed to offering the best digital experience, just like our brick and mortar offerings, and this is just the first step in that long-term initiative.” “We are thrilled to partner with Pechanga, an innovative and beautiful casino and resort,” said CEO and founder of Ruby Seven Studios, Michael Carpenter. “We want to help Pechanga expand their brand to the global social casino market while also creating a superior free-to-play gaming experience for their resort and casino customers.” Today’s announcement comes amid Pechanga’s $285 million expansion of a new hotel, luxury spa, and convention center that is designed to enhance the resort experience for guests and cement Pechanga Resort & Casino as the preeminent luxury gaming destination in California. About Pechanga Resort & Casino Experience it all at Pechanga Resort and Casino, nestled in the picturesque Temecula Valley Southern California Wine Country. Voted the #1 casino in the country by USA TODAY and rated a AAA Four Diamond resort every year since 2002, the world-class casino is the largest in California and features more than 3,400 state-of-the-art slot and video machines, table games, non-smoking poker room and a modern 700 seat bingo facility. The Par 72, 18 hole Journey at Pechanga golf course is one of the state’s top 20 public courses. Spa Pechanga offers a tranquil paradise of exquisite pampering. Pechanga has 11 restaurants offering a variety of international cuisines, from exceptional fine dining to quick and tasty selections. The Pechanga Theater has become one of Southern California’s premier entertainment venues. For more information visit www.Pechanga.com. About Ruby Seven Studios Ruby Seven Studios is a top ranking social casino gaming company based out of Reno, Nevada and Kochi, India. Their mission is to bring casino game content to land-based, online casinos and media partners through strategic partnerships, which now include Pechanga, Tropicana Entertainment, Delaware North Gaming and Gala Coral group. With more than 100 employees worldwide, Ruby Seven Studios has created over 20 titles for the Apple, GooglePlay, Amazon Kindle, Facebook, Yahoo, and web platforms. Some of their top ranking titles include TropWorld Casino, Magician Casino, Big Spin Bingo, Ruby Seven Video Poker, and TimeQuest Slots. To learn more about Ruby Seven Studios and their continued success please visit www.rubyseven.com.
TROPICANA ENTERTAINMENT INC. ANNOUNCES AGREEMENT WITH SOCIAL GAME DEVELOPER RUBY SEVEN STUDIOS
ATLANTIC CITY, NJ (April 13, 2015) – Tropicana Entertainment Inc. (“Tropicana”)announced today it has entered into a strategic relationship agreement with San Francisco-basedmobile and social games developer Ruby Seven Studios to develop and launch an online socialgaming site. The agreement will allow Tropicana to bring immersive, casino stylebranded gaming experiences to its existing customers, and will enable players around the worldto access Tropicana’s free casino style games via mobile, Facebook and personal computers. “We’re very excited about this venture,” said Tony Rodio, President and CEO of Tropicana.“We’ve been studying the social gaming sector for some time, and are enthusiastic about thepotential to provide even more entertainment options by pooling Tropicana’s talent for deliveringexciting land-based gaming and entertainment with Ruby Seven Studio’s extensive expertise insocial and mobile game publishing.” “We chose to partner with Tropicana because, in addition to representing a globally known andrespected brand, Tropicana shares our dedication to delivering fun and entertainment throughexceptional product standards and forward-thinking approaches to customer experience,” saidMichael Carpenter, CEO & Founder at Ruby Seven Studios. “We are already fast at work ontraditional casino style games with unique new twists to engage and entertain existing and futureTropicana audiences.” About Tropicana Entertainment Tropicana Entertainment Inc. is a publicly traded company that, through its subsidiaries, ownsand operates eight casinos and resorts in Indiana, Louisiana, Missouri, Mississippi, Nevada, NewJersey and Aruba. Tropicana properties collectively have approximately 7,166 employees, 5,525rooms, 8,035 slot positions and 304 table games. The company is based in Las Vegas, Nevada.Tropicana is a majority-owned subsidiary of Icahn Enterprises, L.P. (NASDAQ: IEP). To learnmore about Tropicana, visit our website at Tropicanacasinos.com About Ruby Seven Studios Founded in 2012, Ruby Seven Studios is one of the leading social casino publishers on iOS,GooglePlay, Amazon Kindle and Facebook. The company is focused on bringing gamesdesigned for traditional casino environments to the free-to-play social casino experience. RubySeven’s top titles include TimeQuest, Big Spin Bingo, Magician Casino, BlockBuster Slots,Ruby Seven Video Poker and Fire and Ice Slots. To learn more about Ruby Seven Studios andtheir games, visit rubyseven.com Cautionary Note Regarding Forward-Looking Statements: This press release containsstatements relating to the Tropicana’s plans, objectives, expectations and intentions, events andplans that are forward-looking statements. Such statements include, without limitation,statements regarding the anticipated benefits of entering the social gaming sector and partneringwith Ruby Seven Studios, and the expected advantages for its current and new customers. Theseforward-looking statements are based upon assumptions made by Tropicana as of the date of thispress release and are subject to known and unknown risks and uncertainties that could causeactual results to differ materially from those anticipated. Such risks and uncertainties include,without limitation, risks relating to Tropicana’s ability to successfully launch and operate a socialgaming website, risks that Tropicana may not realize the anticipated advantages of entering thesocial gaming sector, legal and regulatory requirements, and the additional risk factors describedin Tropicana’s filings with the Securities and Exchange Commission. Tropicana expresslydisclaims any duty to provide updates to any forward-looking statements made in this pressrelease, whether as a result of new information, future events or otherwise.